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Newland release the first 2D-barcode decoder chip on the world wide scale


In November 11th, 2010, Newland had announced in Beijing International Hotel that Newland Computer has developed the first 2D-barcode decoder chip on the world wide scale. 

In the post-financial-crisis era of economic globalization, “internet of things” becomes one of the national strategic emerging industries which will be cultivated and developed by the Chinese government in order to promote the transformation of economic development mode in China. Under this important background, the first 2D-barcode decoder chip in the world with completely independent intellectual property rights will be launched today.

The achievement of 2D-barcode decoder chip indicates not only that Newland has reached the whole new level in 2D barcode reading technology, but also Chinese company has stepped into the world's leading ranks in 2D barcode core technology.

Based on innovative research and design, the traditional software decoding operation has been transformed into hardware decoding on the 2D barcode decoder chip by adopting large scale programmable logic circuit, as a result, the decoding speed can be increased more than 10 times compared to software decoding operation, and the reading efficiency can be greatly increased; meanwhile it simplifies the peripheral circuits and the components of original decoding hardware, increases reliability and reduces basic cost and consumption. For one thing, the 2D barcode decoding chip can also simplify the design of professional barcode reading equipment and device, create more powerful performance and cheaper price; on the other hand, reduce the barrier of 2D barcode technology application in non-professional information terminal equipment (such as the 2D barcode reading in cell-phone). Based on the 2D barcode decoding chip, we can provide the market and various “internet of things” application with updated products solution with high performance cost ratio and competitive advantage, and promote the innovation of “internet of things” application and business model. It is really one of the major achievements in “internet of things” industry.

Sensing and identification is the core technology in the industry of “internet of things”. Barcode technology, especially the 2D barcode technology is the most important component of sensing and identification technology. For many years, 2D barcode core technology is occupied by few companies in developed countries, which restrict the development and application of 2D barcode technology in China. Newland accessed to the area of barcode technology application since 1999, with untiring and relentless independent innovation, we master the international leading technology of 2D barcode reading with complete independent intellectual property and develop full sequence of 2D barcode (including 1D barcode) reading engine and data collector. Meanwhile, depend on the accumulated chip-design ability and industrial resource advantage in Taiwan, Newland takes the lead in developing 2D barcode decoder chip on a worldwide scale with complete independent intellectual property, and finished 120 patent applications concerning 2D barcode decoder chip.

About Newland:
Fujian Newland Computer Co., Ltd.
was founded in 1994. After first 15 years of fast growing, it has become a famous top 500 IT high-tech and top 100 software enterprise in China. Newland is one of the few financial IT service providers in mainland China’s market which combines peripheral products, hard- & software to total solution solutions. Newland seizes the opportunity of fast growing mobile communication, identification & payment solution markets and provides excellent service to its customers.
Since August 2000 Newland is a listed company on Shenzhen Stock Exchange (Ticker Code: 000997) with a market cap of over 1 Billion US Dollar.
Newland is one of the worlds fasted growing AIDC companies. Years of focused researched and development in the field of 1D and 2D barcode decoding technology have made NL one of the few companies in the world which masters and owns this core-technology.

Newland’s Overseas Companies:
Newland North America Inc.                                        Fremont Ca,   United States
Newland Europe BV                                                        Druten,      The Netherlands
Newland Taiwan Inc.                                                      Taipei,                Taiwan

Newland North America Inc.
45659 Fremont Blvd.,
Fremont, CA 94538, USA
Phone: +1 510 490 3888
FAX: +1 510 565 4883
Mr. Chris. Zhu (CEO)


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